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Action Steps For Content Creators

Boys receive - and absorb - harmful stereotypical messages about what it takes to “be a man” from an early age. 72% of young men in the US say they have been told that a real man behaves in a “certain way” - they are self-sufficient, tough, stoic, attractive without effort, a risk-taker, and straight. If boys embrace these ideas, it can have long-term impacts: they may be less likely to have close, emotionally connected relationships; and more likely to have poorer mental health and use violence later in life.

We all have a role to play in creating a gender equal, nonviolent future. We need content creators to join us in challenging stereotypes by portraying vulnerability, connection, and respectful relationships, on screen.